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Emerging Markets Day
Global Strategies for the 21st Century

Agenda

    April 7th, 2017

    8:00-8:30 am Registration and Coffee
    McColl, Room 2250

    8:30-8:45 am Welcome Remarks
    McColl, Room 2250
    Sridhar Balasubramanian, Professor of Marketing, Roy and Alice H. Richards Bicentennial Distinguished Scholar and Senior Associate Dean of MBA Programs, UNC Kenan-Flagler Business School

    8:45-9:30 am Keynote: Global Strategies for the 21st Century: The Personal Journey of a Global Executive
    McColl, Room 2250
    Jeanne Hecht, Chief Operating Officer, Median Technologies
    More Info about Keynote Address

    Jeanne Hecht has racked up countless air miles, experienced firsthand the hustle and bustle of the global economy, and learned some valuable lessons along the way. Please join us and listen to her personal journey and the insights she has to offer for leaders who are seeking a global experience.


    9:45-11:00 am
    Concurrent Interactive Case Sessions
    Nike Global Supply Chain Case: S. America and S.E. Asia
    Case Session 1 --- McColl, Room 2000
    Hugo Mora, Director, Global Operations Strategy, Nike
    Parisa Salkhordeh, Director of Global Express Lane Operations, Nike
    Faculty Host: Wendell G. Gilland, Associate Professor, Operations, UNC Kenan-Flagler Business School
    More Info about Nike Case Session

    Creating a Consumer-Focused Global Network To Reach Emerging Customers
    Nike’s strategy and key initiatives are designed to achieve sustainable long-term growth across the globe. The highlighted focus is to serve consumers, no matter where they are, and create a more elevated and differentiated consumer experience. Supply chain has a critical role to provide a consumer-focused global network, especially for the fast-growing e-commerce segment. This interactive case will discuss Nike’s supply chain challenges and opportunities to reach each and every emerging consumer.



    J&J Global Marketing Strategy Case
    Case Session 2 --- McColl, Room 2050
    Rick Ely, Senior Marketing Director, Global Baby Care, Johnson & Johnson
    Faculty Host: Nicholas M. Didow Jr., Associate Professor, Marketing, UNC Kenan-Flagler Business School
    More Info about J&J Case Session

    JOHNSON’S® Baby – Bringing “Best For Baby” To Emerging Consumers
    Today JOHNSON’S® Baby is the leading baby care brand globally, selling more than $2B every year. While the brand has a leadership share around the world and in key emerging markets like India, China, and Philippines, the majority of births happening today are among the lowest-income families in emerging markets where our current products may not be relevant. This case will discuss how should JOHNSON’S® make the best choices on where to place focus and resources in order to balance the brand’s commitment to families and communities with its business aspirations?


    11:15-12:30 pm
    Concurrent Interactive Case Sessions
    The Coca-Cola Company Go-to-Market Strategy Case: Africa
    Case Session 1 --- McColl, Room 2000
    Miriam Smith McLemore, Former CIO, Corporate Functions and Consumer Technologies, The Coca-Cola Company
    Faculty Host: Carol Hee, Clinical Associate Professor of Strategy and Entrepreneurship, UNC Kenan-Flagler Business School
    More Info about The Coca-Cola Case Company Session

    EKOCENTER™: Empowering Community Well-Being Through Social Enterprise
    Today close to 800 million people lack access to safe drinking water, nearly half the world lives on less than $2 a day and a quarter of humanity gets by without electricity. For more than 125 years, The Coca-Cola Company has been committed to making a positive, lasting difference in the local communities where we operate. Coca-Cola is partnering with public and private sector organizations to bring basic necessities to millions of people through EKOCENTER™, with a vision to empower community well-being through social enterprise. Come to this session to help the Company identify new ways of addressing some of the issues in emerging markets and spur economic and social development.


    Deloitte Global Strategy Case: S.E. Asia
    Case Session 2 --- McColl, Room 2050
    Wes Budrose, Innovation Senior Manager, Deloitte
    Faculty Host: Larry Chavis, Assistant Professor of Strategy and Entrepreneurship, UNC Kenan-Flagler Business School
    More Info about Deloitte Case Session

    Leveraging Global Economies to Drive Disruption in Consulting Services
    How does one of the world’s largest consulting organizations leverage global and emerging markets to help drive innovation? Come participate in an interactive case to tackle issues related to innovating across borders, including:
        • Working across global stakeholder groups, and managing varying interests, to identify collaboration opportunities
        • Matching opportunities of emerging economies with the aspirations of an organization with a large and existing global footprint
        • Designing operating models that navigate the challenges of global collaboration (time, language, culture etc.), differing goals across stakeholders (including both public and private sectors), and differing capabilities with respect to scale, investment and domain expertise


    12:30-1:30 pm Lunch & Networking
    McColl, 1st floor, Graduate Student Lounge

    1:30-2:45 pm
    Concurrent Interactive Case Sessions
    J&J Global Marketing Strategy Case
    Case Session 1--- McColl, Room 2050
    Rick Ely, Senior Marketing Director, Global Baby Care, Johnson & Johnson
    Faculty Host: Nicholas M. Didow Jr., Associate Professor, Marketing, UNC Kenan-Flagler Business School
    More Info about J&J Case Session

    JOHNSON’S® Baby – Bringing “Best For Baby” To Emerging Consumers
    Today JOHNSON’S® Baby is the leading baby care brand globally, selling more than $2B every year. While the brand has a leadership share around the world and in key emerging markets like India, China, and Philippines, the majority of births happening today are among the lowest-income families in emerging markets where our current products may not be relevant. This case will discuss how should JOHNSON’S® make the best choices on where to place focus and resources in order to balance the brand’s commitment to families and communities with its business aspirations?



    Nike Global Supply Chain Case: S. America and S.E. Asia
    Case Session 2 ---- McColl, Room 2000
    Hugo Mora, Director, Global Operations Strategy, Nike
    Parisa Salkhordeh, Director of Global Express Lane Operations, Nike
    Faculty Host: Wendell G. Gilland, Associate Professor, Operations, UNC Kenan-Flagler Business School
    More Info about Nike Case Session

    Creating a Consumer-Focused Global Network To Reach Emerging Customers
    Nike’s strategy and key initiatives are designed to achieve sustainable long-term growth across the globe. The highlighted focus is to serve consumers, no matter where they are, and create a more elevated and differentiated consumer experience. Supply chain has a critical role to provide a consumer-focused global network, especially for the fast-growing e-commerce segment. This interactive case will discuss Nike’s supply chain challenges and opportunities to reach each and every emerging consumer.



    3:00-4:15 pm
    Concurrent Interactive Case Sessions
    The Coca-Cola Company Go-to-Market Strategy Case: Africa
    Case Session 1 --- McColl, Room 2000
    Miriam Smith McLemore, Former CIO, Corporate Functions and Consumer Technologies, The Coca-Cola Company
    Faculty Host: Carol Hee, Clinical Associate Professor of Strategy and Entrepreneurship, UNC Kenan-Flagler Business School
    More Info about The Coca-Cola Company Case Session

    EKOCENTER™: Empowering Community Well-Being Through Social Enterprise
    Today close to 800 million people lack access to safe drinking water, nearly half the world lives on less than $2 a day and a quarter of humanity gets by without electricity. For more than 125 years, The Coca-Cola Company has been committed to making a positive, lasting difference in the local communities where we operate. Coca-Cola is partnering with public and private sector organizations to bring basic necessities to millions of people through EKOCENTER™, with a vision to empower community well-being through social enterprise. Come to this session to help the Company identify new ways of addressing some of the issues in emerging markets and spur economic and social development.


    Deloitte Global Strategy Case: S.E. Asia
    Case Session 2 --- McColl, Room 2050
    Wes Budrose, Innovation Senior Manager, Deloitte
    Faculty Host: Larry Chavis, Assistant Professor of Strategy and Entrepreneurship, UNC Kenan-Flagler Business School
    More Info about Deloitte Case Session

    Leveraging Global Economies to Drive Disruption in Consulting Services
    How does one of the world’s largest consulting organizations leverage global and emerging markets to help drive innovation? Come participate in an interactive case to tackle issues related to innovating across borders, including:
        • Working across global stakeholder groups, and managing varying interests, to identify collaboration opportunities
        • Matching opportunities of emerging economies with the aspirations of an organization with a large and existing global footprint
        • Designing operating models that navigate the challenges of global collaboration (time, language, culture etc.), differing goals across stakeholders (including both public and private sectors), and differing capabilities with respect to scale, investment and domain expertise


    4:15-4:45pm Now What? Understanding, Analyzing and Applying Global Strategies
    McColl, Room 2250
    Nicholas M. Didow Jr., Associate Professor, Marketing, UNC Kenan-Flagler Business School