From Strategy and Finance to Marketing and Operations
Board of Directors, Technip
Leticia Costa is a partner in Prada Assessoria since 2010. In May 2011, she became the Dean for Graduate Programs at Insper. She currently serves as Board member of Localiza, the largest car rental company in Brazil and Marcopolo, a bus manufacturer also in Brazil. Additionally, she is a member of the Audit Committee for Votorantim Cimentos and Votorantim Metais, both privately held companies in Brazil. She has served as a board member of Gafisa, one of the main construction companies in Brazil and Sadia, a food manufacturer in Brazil. In 1986, she joined Booz & Company (formerly Booz Allen Hamilton) and in 1994, became a Vice President and in 2001 was appointed President of the operations in Brazil. She also served the firm’s Board of Directors. At Booz & Company, Leticia Costa completed a wide range of assignments in Europe and Latin America, and also conducted studies in North America and Asia. Prior to joining Booz & Company, she worked from 1982 to 1984 as a systems analyst for Indústrias Villares S.A.
Costa is a graduate of Cornell University and of Escola Politécnica of the University of São Paulo.
Clinical Associate Professor of Strategy and Entrepreneurship, UNC Kenan-Flagler Business School
Paul Friga researches strategic problem solving and project management in consulting, personalized knowledge transfer, intuition and entrepreneurship. He teaches courses in management consulting and strategy. He is director of Student Teams Achieving Results (STAR) and Global Business Projects. Friga is the author The McKinsey Mind (McGraw-Hill, 2001) and The McKinsey Engagement (McGraw-Hill, 2008), and his work has been published in top journals. He previously worked as a management consultant for PricewaterhouseCoopers and McKinsey & Company. He has consulted for Fortune 100, mid-size and entrepreneurial companies, universities and not-for-profit organizations. Clients have included ABG Consulting, Bloomington Economic Development Corporation, Boeing, Boston Scientific, J.D. Power & Associates, Kimball Office Furniture, Microsoft, PwC, Scientific Atlanta (now part of Cisco), Technomic Consulting, the Greater Indianapolis Hospitality & Lodging Association, the U.S. Navy and Walker Information. Friga previously served on the Indiana University faculty where he received the Trustee Teaching Award and the Kelley School of Business Innovative Teaching Award. He received the PhD teaching award when he was a doctoral student at UNC Kenan-Flagler. In 2008, the Strategic Management Society appointed him to its task force on teaching strategy.
Friga received his PhD and MBA from UNC Kenan-Flagler. He graduated from Saint Francis University magna cum laude with a double degree in management and accounting. He has earned CPA and CMA designations.
Director of Global Logistics and Customs, Hanesbrands Inc.
Robin Hager is Director of Global Logistics and Customs, Hanesbrands Inc. In this position, she is responsible for the logistics, transportation, and trade compliance for shipments between Hanesbrands global network of vendors, manufacturing, and distribution. Currently, Working to leverage Hanesbrands global logistics network to support acquisition growth, as well as, the expanding global markets. Prior to this, Hager worked to establish the logistics services to support Hanesbrands manufacturing start up in Asia with factories in China, Vietnam, and Thailand. Before working in Global Logistics, Hager’s 20 year career with Sara Lee apparel companies, now Hanesbrands Inc., included work in manufacturing supporting growth in operations in Central America and the Caribbean, as well as, US distribution. Hager’s work on supply chain strategists was featured in Apparel Industry Magazine, and she is a licensed US Customs Broker.
Hager received a Bachelor of Arts degree in International Studies with a core in Economics from the University of North Carolina at Chapel Hill in 1989, and a Masters of Business Administration with a concentration in Finance from Wake Forest University in 1992.
Hager hails from Denver, North Carolina, and has been a resident of Winston-Salem, North Carolina for over 15 years. As part of Hager’s undergraduate studies, she participated in language programs in Quebec, Canada, and Bordeaux, France. Robin worked at Kokusai Securities in Tokyo, Japan as part of her graduate studies. Through studies, work, personal travel, and mission work, Hager has travelled to over 35 countries and territories, and currently serves on the Board of Advisors for UNC Global at Chapel Hill, Forsyth Technical College, and Board of Directors for Stop Hunger Now.
Hager’s personal interest include: being a private pilot, scuba diving, mountain and road cycling. Hager is an active member of Maple Springs United Methodist Church.
Associate Professor of Marketing, UNC Kenan-Flagler Business School
Marketing professor Tarun Kushwaha researches customer relationship management (CRM) and channel management. He focuses on understanding customers' channel choice behavior; marketing resource allocation across channels and segments; cross-channel effects for multichannel firms; and financial and non-financial impact of CRM outsourcing.
He is interested in teaching the use of quantitative and analytical tools for marketing decision making, especially in topics as marketing engineering, marketing research and CRM.
Prior to beginning his academic career, Kushwaha worked in advertising and media planning for one of India's largest consumer packaged goods companies. He also has worked closely with a high-end manufacturer and retailer of men's apparel and accessories in the United States for his research projects.
He received his PhD and MS in marketing from Texas A&M University. He received his MBA in marketing from Nirma University's Institute of Management and his bachelor's degree in physics from St. Xavier's College at Gujarat University in India.
Chief Financial Officer, Royal Caribbean Cruises Ltd.
Jason Liberty is Chief Financial Officer for Royal Caribbean Cruises Ltd., the parent company of Royal Caribbean International, Celebrity Cruises, Azamara Club Cruises, Pullmantur and Croisières de France. Liberty leads the company’s Treasury, Accounting, Corporate and Strategic Planning, Revenue Planning and Systems, Deployment, Internal Audit and Investor Relations areas.
Since joining the Company in 2005, Liberty has served in a variety of senior management positions. Prior to becoming the CFO, Liberty was the Senior Vice President of Finance and Strategy, where he was responsible for Treasury, Strategic and Corporate Planning, Investor Relations and Deployment. Prior to this role, Liberty was the Vice President of Corporate and Strategic Planning, responsible for Corporate, Capital and Strategic Planning, Energy Management, Revenue Planning and Systems and Insurance.
Prior to joining Royal Caribbean, Liberty was a Senior Manager with the accounting firm KPMG LLP.
Liberty is a graduate of the University of Miami’s School of Business, Indiana University, Bloomington, Kelley School of Business and University of North Carolina at Chapel Hill, Kenan-Flagler Business School.
Edward M. O’Herron Distinguished Scholar and Professor of Finance, UNC Kenan-Flagler Business School
Christian Lundblad’s research spans asset pricing and international finance, with a specialization in emerging market development. His work has been published in top academic journals such as the Journal of Finance, Review of Financial Studies and the Journal of Financial Economics. He is an associate editor for the Journal of Finance.
Lundblad served as a financial economist at the Federal Reserve Board in Washington, D.C., where he advised the Board of Governors on international financial market developments.
He is the recipient of the MBA for Executives Teaching Excellence award.
Lunblad received a PhD in financial economics and a master’s degree in economics from Duke University. He earned his BA in economics and English literature with highest honors from Washington University in St. Louis.
Professor of Strategy and Entrepreneurship and Sarah Graham Kenan Distinguished Scholar, UNC Kenan-Flagler Business School
Arvind Malhotra’s research areas focus on the impact of social media on business; open innovation approaches in innovation tournaments and collaborative communities; and virtual teams.
His research projects include studying successful how brands leverage social media for creating a loyal customer base, successful open-innovation organizational and extra-organizational structures; adoption of innovative technology-based services, such as wireless, by consumers and organizations; and management of knowledge in extra-organizational contexts. His research has been published in leading academic journals.
He has consulted, conducted applied research projects or led executive development workshops with ESPN, U.S. Navy, U.S. Air Force, IBM, ExxonMobil, Primax Properties, Sprint, RosettaNet Consortium, American Golf Corporation, Cisco, ING Direct and Cargill Sweeteners.
Malhotra received his PhD in business administration and his MS in industrial and systems engineering from the University of Southern California. He earned his BE in electronics and communications engineering from the University of Delhi.
President, Emerson Latin America
Leo Rodriguez joined Emerson in 1973 and has served as President for Emerson Latin America since 2002. In this position, he oversees Emerson operations in Latin America with annual sales of $1.6 billion and plant operations output of $3.0 billion and Emerson Process Management Latin America with annual sales of $730 million.
He joined Rosemount as a Sales Engineer in 1973 which was acquired by Emerson in 1976. In 1980, he was promoted to Regional Manager for Latin America. In 1985, he joined Fisher Controls, a Monsanto company, which was acquired by Emerson in 1992. He was then named President of Fisher-Rosemount Latin America Operations in 1994 and President of Emerson Process Management Latin America in 1996. He was named President of Emerson Latin America in 2002.
During his career in Emerson, Rodriguez has also held the positions of General Manager, Director of Marketing & Applications Engineering and International Marketing Engineer. In those positions, he led all general management functions including planning, mergers & acquisitions, P&L responsibility, sales, marketing, operations and services for different Emerson Process Management Business Units.
Prior to his tenure with Emerson, he was Sales Engineer at Leeds and Northrup, Co., a Subsidiary of General Signal Company in the Northern New Jersey and New York City territory.
Born in Cienfuegos, Cuba, Rodriguez obtained his Bachelor of Engineering from the Stevens Institute of Technology in Hoboken, New Jersey and also attended the Tuck Executive Program at The Amos Tuck School of Business at Dartmouth College in Hanover, New Hampshire.
Dean and Meade H. Willis Distinguished Professor of Taxation, UNC Kenan-Flagler Business School
Douglas A. Shackelford is the dean of UNC Kenan-Flagler. He is a seasoned academic leader, business education innovator and internationally recognized scholar.
An award-winning researcher and teacher, his work focuses on taxes and business strategy. His current areas of interest include the effects of shareholder taxes on equity prices, taxation of multinationals and disclosure of corporate tax information.
Shackelford served as the first associate dean of MBA@UNC, the innovative online MBA program, from 2010 until he became dean on Feb. 1, 2014. He served as senior associate dean for academic affairs from 2003-2007, and associate dean of the Master of Accounting Program from 1998-2002.
He is the former director of the UNC Tax Center, which he founded in 2001.
Shackelford is a research associate at the National Bureau of Economic Research (NBER) in Cambridge, Mass. He has published widely in accounting, economics, finance and law journals.
He has held visiting faculty positions at Stanford University, Universiteit Maastricht in the Netherlands and Oxford University.
A CPA, he was a senior tax consultant with Arthur Andersen in Boston and Greensboro from 1981-85.
He received his PhD from the University of Michigan and his BS from UNC-Chapel Hill.
Associate Professor of Operations, UNC Kenan-Flagler Business School
Brad Staats examines how organizations can improve their operational performance in order to build a generative competitive advantage. Staats integrates work in operations management and organizational behavior in order to understand how and under what conditions individuals, teams and organizations can perform their best. His field-based research in such settings as healthcare and software services, consulting, call centers and retail, uses archival data and field experiments to provide an interdisciplinary perspective.
Prior to his academic career, he worked at a leading venture capital firm in the southeastern United States. He also worked in investment banking at Goldman Sachs and strategic planning at Dell Corporation.
Staats received his DBA in technology and operations management and MBA from Harvard Business School. He received his BS with honors in electrical engineering and his BA with high honors in Plan II and Spanish from The University of Texas at Austin.
Knox Massey Distinguished Professor and Area Chair of Marketing, UNC Kenan-Flagler Business School
Jan-Benedict Steenkamp specializes in global marketing, branding, emerging markets and strategy. He is the author of Private Label Strategy: How to Meet the Store Brand Challenge and Brand Breakout: How Emerging Market Brands Will Go Global. Both books have been translated in other languages, including Chinese. Brand Breakout was selected as a best business book in globalization for 2013 by Booz & Co.’s magazine Strategy + Business.
Steenkamp was ranked No. 1 in the world on scholarly influence in marketing in the last decade. An award-winning researcher, he has also written over 150 scholarly publications, and his work has received over 20,000 citations. Steenkamp serves as associate editor or editorial board member of all top marketing journals and is past editor of the International Journal of Research in Marketing. The Royal Netherlands Academy of Sciences awarded him the Muller lifetime prize for “exceptional achievements in the area of the behavioral and social sciences.” It was the first time the prize was awarded to a researcher in any area of business administration.
Steenkamp is executive director of AiMark, a global center studying key marketing strategy issues, which brings together academics around the world, two of the top-four market research agencies, and brand manufacturers. He has also consulted with numerous multinational companies.
He has taught at universities in Austria, Belgium, China, India, the Netherlands, Singapore, Spain, South Africa, United Kingdom and the United States.
Steenkamp received his PhD, MA and BA, all summa cum laude, from Wageningen University in the Netherlands, and a Doctor Honoris Causa (Honorary Doctorate) from Aarhus University, Denmark.
Director, Global Business Center; Associate Dean OneMBA and UNC-Tsinghua EMBA Dual Degree Program; and GlaxoSmithKline Distinguished Professor of Operations, UNC Kenan-Flagler Business School
Jayashankar Swaminathan's areas of expertise include global health operations, supply chain management, global execution models, emerging markets, retailing, sustainable enterprise, operations management and e-commerce. He teaches courses in global operations, global supply chain strategy and management, and doing business in India.
Swaminathan is an internationally recognized thought leader in innovations and productivity improvements related to global operations and supply chain management. He has published dozens of articles in leading academic journals and is author of Indian Economic Superpower: Fiction or Future?
He has received numerous awards, including the NSF Career Award, George Nicholson Prize, Schwabacher Fellowship and Weatherspoon Distinguished research and teaching awards. He served as a principal investigator on grants from the National Science Foundation, Obama-Singh 21st Century Knowledge Initiative and the CIBER Award from U.S. Department of Education.
Swaminathan has consulted with a number of firms over the last two decades, including AGCO, Agilent, CEMEX, Cisco, IBM, Kaiser, McKinsey, Nokia, Public Health Institute, Railinc, Samsung, Sara Lee, Schaeffler Group, TVS Motors, UNICEF and the U.S. Navy. His work with UNICEF led to major changes in the global supply chain planning and execution for Plumpy'Nut (RUTF) into Africa. His work configure-to-order assembly using vanilla boxes impacted the electronics industry in the 1990s.
He received his PhD and master's in industrial administration from GSIA (now Tepper) at Carnegie Mellon University and his bachelor's degree in computer science and engineering from the Indian Institute of Technology, Delhi.
Manager, Social Impact, Monitor Deloitte
Nate Wong is a Manager with Deloitte’s Social Impact Practice. He has 10 years of social sector consulting experience, including work in over 10 countries with marketplace leaders in the public, private, and non-profit sectors, focused on strategy, organization, and operations. Wong has worked with a number of foundations, multilateral agencies and governments to help explore the role of private sector enterprises in social development on issues such as food and water security, agriculture development and more recently health (i.e., funding HIV/AIDS treatment in Mozambique). He specializes in corporate social impact strategy, social finance, and social entrepreneurship. Wong has numerous publications in sources such as Fortune. More recently, he completed research on archetypal business models used by public companies to achieve social impact. Wong has also spoken and conducted research on the "purpose-driven professional" and the connection between social impact and talent development.
Wong has an MBA from the Yale School of Management and a BS in Systems Engineering with High Honors from the University of Virginia.