In today's global economy, communicating effectively across cultures can make the difference between winning or losing a contract, expanding or contracting demand for a newly marketed product, working seamlessly or in a dysfunctional way across diverse teams, and ultimately, succeeding or failing in business.

Join us January 31 - February 1, 2014, at the Rizzo Conference Center, for a truly unique Cross-Cultural Savvy for Global Business certificate program that provides a multi-faceted approach to intercultural skills development in business contexts.

Key Features

  • Participants will receive a UNC certificate in Cross-Cultural Savvy for Global Business awarded by the Global Business Center, UNC Kenan-Flagler Business School (completion of all program sessions and assignments required)
  • Seven experts in intercultural communication for business will help you to advance your intercultural skills for your global work.
  • Country specialists will identify how shared cultural values in Brazil, China, and India define interactions in any business setting and assist participants in identifying successful ways to maneuver across cultures.
  • One-on-one consultations with intercultural experts will provide in-depth feedback to each participant regarding their personal intercultural development, communication style, and ways to enhance their effective communication across cultures.


    Participants will
    • gain a greater self-awareness of their own cultural identities and the power these identities carry
    • develop their intercultural competence through experiential activities and analysis
    • learn how to apply cultural frameworks to successfully navigate business scenarios in the target countries of Brazil, China, and India

Target Audience

    Mid-career business professionals and MBA students with some experience working in an international context who seek to further develop their intercultural competence.

In preparation for the workshop, participants will be asked to complete two online self-assessments that will be sent via email previous to the program.

Space is limited.

Register Now

We are looking forward to seeing you in January!

Your program hosts,

Gina Difino

Assistant Director, MBA Global Programs, UNC Kenan-Flagler Business School

Julia Kruse

Executive Director, Global Business Center